In addition to my advertising capabilities, I am a published and produced playwright. My first play Mina Tonight! is available online at samuelfrench and has been produced in regional theatres across the country.  I’m currently at work on several other projects, including a new stage play (Revival), and two new screenplays.

RESUMÉ

EDUCATION

UCLA Professional Program in Screenwriting, 2008
B.A. in Media Arts, University of South Carolina, 1988

EXPERIENCE

Contractual Copywriter and Marketing Strategist
December 2006–Present
I am currently working with private companies and public institutions along with other freelance teams on a wide range of projects including direct mail, broadcast, Internet and print. Current client list includes the healthcare, education, legal and retail/food service industries. In addition to my creative work, I am also working as a lead strategist on marketing plans, business development and branding workshops for educational, retail and legal clients.

Senior Copywriter/Associate Creative Director/Broadcast Producer
Semaphore Advertising Inc., Columbia, South Carolina
April 1997–December 2006
Managed multiple advertising, marketing and public relations projects with aggressive deadlines for a medium sized agency. Specific copywriting duties for all mediums included broadcast; outdoor; collateral; direct mail; brochures; annual reports; proposals; and online. As the agency's broadcast producer, produced and directed television and radio commercials (both long and short formats). Worked closely with the agency's creative director on overall project direction. As needed, assumed creative lead on assorted projects using software knowledge (Photoshop, Quark), art direction and presentation skills to both small and large audiences. Clients included colleges and universities (Columbia College, USC-Aiken, Voorhees College, Benedict College, SC State University); electric utilities; manufacturing companies; healthcare; economic development agencies on a municipal, county and statewide level; retail accounts; and a host of pro bono clients including the University of South Carolina; the South Carolina Coalition Against Domestic Violence and several cultural organizations.

Freelance Copywriter/Creative Director
1993–1997
Copywriter on such diverse accounts as the Piggly Wiggly grocery store chain, real estate agencies, political campaigns, a major newspaper publisher, car dealerships, etc.

AWARDS & RECOGNITION

REFERENCES

Ashley Byrd
News Director
Learfield Communications
Columbia, SC
a_byrd@yahoo.com
803-447-0608

Roc Jackson
Creative Director
Semaphore, Inc.
Columbia, SC
rjackson@semaphoreinc.com
803-315-4983

Sally Jenkins Harm
Public Relations Communicator
Savannah, GA
sallyharm@comcast.net
912-355-0331

ROBBIE ROBERTSON
COAST-TO-COAST CREATIVE

803.917.9585 robbie@robbierobertsononline.com